Here’s to the Crazy Ones

In 1997, Apple’s share price fell to $4. Windows 95 was flying off the shelves and they were operating at a loss and facing extinction Enter Steve Jobs In one …

The Fallacy of the Brand

  The fallacy of the brand. Should we still trust in big blue chip brands that don’t deliver anything of value? Great article in the independent about the need to …

Resolutions for 2018

In 2017, I was reading, writing, observing and digesting what has been going on here on LinkedIn, like any good Business Analyst would do. I have spotted some opportunities. Gaps …