Authenticity in Brand Marketing

In the Marketing world, I hear the need for brands to be #authentic. But do you know what this actually means? If we look up authentic in the dictionary, we …

Is Marketing becoming obsolete?

Is Marketing becoming obsolete? I see headlines along the lines of  “Marketing is Dead” “The CMO is on borrowed time” “The Bonfire of the Marketers” The Evidence? – WPP, the …

HIPPO: The Highest Paid Person’s Opinion

Let’s talk Unicorns, HiPPOS and #DigitalTransformation What differentiates the modern tech companies? What puts them streets ahead of everyone else? They put rapid experimentation and the customer at the heart …