So much talk about digital transformation. A digital transformation initiative is actually nothing to be proud of.
It means that the company is already playing catch up… .
..it means that the company is behind the times and needs a makeover…
…it means that someone, somewhere within the company took their finger off the pulse and allowed technology trends to move too far ahead of company strategy.
Have you ever heard Amazon/Apple/Uber/Alibaba execs talk about Digital Transformation? That’s because they call it strategy, innovation and change management instead. And they are always doing it. In a world where change is the only constant, it’s the strategy, innovation and change management expertise that is becoming the necessity.